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An SEO’s Guide to URL and Page Structure
Why URL and Page Structure Matter If you want Google to like your site, you need to appease Panda and Penguin. Panda is for content, and Penguin is for links. These statements are to SEOs as “plants...
View ArticleGoogle’s New Pelican Update: Webmasters Offguard
April 1 – Pelican Update? Google announced this morning that it is in the process of rolling out an entirely new update to the algorithm, this one called “Pelican.” The update will target mainly sites...
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The Good News About Verizon's AOL Deal
Weren’t you the least bit curious about the deal between AOL and Verizon? At first I could not figure out why on earth these two companies merged. While most people scoff at the mention of AOL...
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A Beginner’s Guide to Social Media Marketing
The biggest reason why I enjoy social media marketing work (and the same reason why I suspect many others hate it) is because it’s the opposite of a sure thing. What worked a month ago may not...
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12 Tools for Generating Awesome Graphics for Your Content
Recommended Graphic Tools When you’ve spent the time writing a great blog post or page that really targets your users’ needs, you want to make sure it’s getting the attention and engagement it...
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The Do’s and Don’ts of Social Media Marketing
Social Media Best and Worst Practices Recently, a number of our clients have expressed interest in running aspects of their own social media accounts. If you’ve never used social media for marketing...
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How Will Colloquial Searches Affect SEO in 2016?
The Rise of Voice Assisted Mobile Search Big changes to the way people search the web have already started becoming a mainstream part of our daily lives. Most smartphones and devices come standard with...
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Social Media Marketing Projections for 2016
2015 was the year brands and marketers truly embraced the social media frontier, investing more money in it than ever before. 2016 is set to show an even more dramatic increase in time, money, and...
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Social Media Tips to Improve Your Brand in 2016
Everyone and their grandmother likes to give tips on how to use social media – it’s become such an integrated part of our lives that people believe themselves to be experts simply because they use it...
View ArticleBoomtown Keyword Q&A: Megan Kelly
When does it make sense to spend money on social media? The answer to this question, to put it simply, is always. Social media is just like any other marketing channel. You need to invest the right...
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